One of the first things you need to do when you start a business is to build a website. A great site will allow you to showcase your products and services, promote your company, establish credibility, and get your name out there.
Building your own website might seem like a daunting task, but it's not as hard as you think. Here are the steps to take when building a site for your business.
1. Choose the right domain name for your site.
Choosing the right domain name for your website is extremely important. The name needs to be easy to remember and should include one or more keywords that are relevant to your niche. So, make sure it's something that describes what you are selling, or what you are doing. It doesn't have to be an exact description of your business, of course, but it should be something that describes what your site is about.
For example, if you are a fitness blogger in Canada, you might want to choose a domain name like fitnesscanada.com. That way, you will make it easy for people to find your website, even if they don't remember its exact name. Having a keyword-rich domain that includes your brand name is important, because it has the potential to drive search traffic to your website and help it rank well on search engines.
Don't forget to check if your domain name is available. Ideally, you should go for the .com extension, but .net and .io are two other great choices.
2. Pick a website builder/platform.
Today's technology makes it easier than ever before to create a website, but there are many options to consider. To decide which website builder is the best for you, think about your goals, and then make a list of your needs and wants. For example, do you want to create a simple news website which includes a photo gallery? Or do you want to create an e-commerce site where customers can buy your products?
You should also think about the type of site you would like to create. Do you want it to be flashy and animated? Or would you prefer a simple layout that's focused on your content? Once you have a list of requirements, it's time to start shopping around for a website builder.
Here are a few questions you can ask when making a selection. What kind of templates do they have? Will some of them work great for your online store as they are? What extra services (email, forms, etc.) are included? How many web pages can you create? What is the quality of their support? What kind of security features do they have?
While it will be quite easy to find a website builder that meets all your criteria, you want to make sure that the company behind it is well-known and provides great support to its customers.
Squarespace is good for artistic people, especially photographers, for example. Wix is a great site builder for those who need a simple platform to set up their online business. And Weebly is another fantastic option for beginners to web design who are looking to get their feet wet.
3. Create and add website content.
Website content is the backbone of your online business. If your content is not pleasing to your audience, your readers will not stick around for long. Good content must be relevant, compelling, and well-written. And all your content should be original, of course.
It is important to understand the diverse types of content, and how they are used in various website sections. The first type of content is informational, providing useful info to the reader. Next comes educational content, which is meant to educate the reader. The next type of content is entertaining content, which - you've guessed it! - is supposed to entertain the reader. Finally, the last type of content is promotional, which is supposed to promote a product, a service or an idea. It's important to use all these types of content appropriately.
While you may not be one of the top experts in your niche, you can visit industry-related forums to find out what problems your audience or customers face, and then write content that solves those problems. This will help get and keep your audience engaged.
4. Integrate essential features.
When your website integrates the right features, it makes it easy for its users to find the information they're looking for. Features such as tech support information and intuitive feedback forms are essential, for example. Having a blog that highlights the most recent company news and products is important as well.
Always make sure your website includes a search box, which allows site visitors to find the desired information quickly, without having to scroll through dozens of pages. If you are active on social media, be sure to integrate the links to your social media accounts as well.
If you are looking to grow your business, having an online presence is something you can't ignore. As you can see, developing a website for your business is not as difficult as it seems. Simply follow the guidelines in this post, and you will have a good-looking website in no time!